Mission and Vision

The Environment. People. Our Responsibility.

At the heart of everything we do lies a commitment to protecting our planet and supporting its people. This responsibility drives our actions, shapes our choices, and inspires us to build a more sustainable and equitable future—one product, one initiative, and one step at a time.

We're Taking Action.

A key step in minimizing the fashion industry's impact on natural ecosystems lies in enhancing the sustainability of the fibers used to create clothing.

Since 2020, our Vision program has focused on products crafted with a minimum of 50% materials that demonstrate a lower environmental footprint, which we call "preferable materials."

Our comparative analysis reveals that Vision products produce 27% less CO₂ emissions compared to traditional fiber alternatives, including raw, non-organic, non-regenerative, and synthetic materials.

We See the Positive.

Circular Initiative:

Maximizing the Potential of Textile Scraps

In our approach, nothing is wasted, nothing is created; everything is reused.

This Vision capsule collection embodies that philosophy. Crafted from fabric scraps generated during the production of our organic cotton T-shirts, each piece serves as a tangible step toward the circular economy model we strive to achieve.

We're Making Progress.

Our goal is clear: 100% of our exclusive products will be crafted with at least 50% preferable materials.

In 2023, we proudly achieved 85%—a significant step toward our commitment to a more sustainable future.

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What We Require.

To qualify for our Vision program, products must either be made from at least 50% preferable materials or originate from a circular production process. Each Vision standard ensures that the product's fibers or manufacturing methods actively reduce environmental impact or prioritize animal welfare. This can include measures such as lowering CO₂ emissions, minimizing water usage compared to conventional alternatives, or sourcing raw materials responsibly.It’s important to note that Vision standards do not yet address every environmental indicator, such as biodiversity, soil toxicity, and ocean pollution, as these factors remain challenging to accurately measure.

Keeping You Informed

The Vision program isn’t just a sustainability initiative—it’s a commitment to being educational, inspiring, and transparent. Through this program, we bring our corporate values to life, empowering both our employees and customers to actively participate in creating a more sustainable future.

Keep an eye out for the Vision logo in our stores, on product labels, and on our website. It’s your guide to discovering more about our efforts and exploring our carefully curated Vision selection.

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